While working two shifts a day to get his bakery off the ground, a young baker would spend one of those shifts in his car, meeting with customers and calling on prospects. On one of those daily trips he noticed a new restaurant under construction in a suburb west of Chicago and reached out to the owner to see if they might do business.
In just a few short minutes, the two men discovered they shared a common approach to business. They discussed their common belief that restaurant meals made with the highest quality ingredients sold at a reasonable price and delivered with great service would attract families in unheard numbers.
Louis Kuchuris, the founder of East Balt bakery, and Ray Kroc, the founder of McDonald’s, shook hands that afternoon to solidify a deal that would change the food landscape while redefining how industrial bakeries operate.
Standing on that street corner more than 50 years ago, Louis confirmed that smart, forward-thinking business people would partner with his company if it could commit to quality and consistency, putting the customer first. Louis drove back to his bakery with an order in his hand, and he set about creating a culture that would change the relationship between the baker and the food industry.
Through a wonderful, 50+ year partnership with McDonald’s, the company has expanded into a global enterprise that supports a diverse customer base with a dynamic portfolio of the finest baked products, including buns, bagels, biscuits, English muffins, tortillas and breads. Today, East Balt spans 4 continents, with 20 bakeries in 12 countries.